‘Archie Mac’ has recently changed his artist name from ‘Archie McKeown’ & collectively he has amassed over 110K streams in the last 12 months.

LIVE, he is a breathtaking performer which equals his songwriting skills & vocal range.

‘If I Died’ is a biting commentary on the music industry & the age of self-love & entitlement. It combines sharp, sarcastic, self-deprecating lyricism with big synth riffs & indie rock sensibilities.

Be sure to stream and playlist widely. Thank you.